If you are trying to create a better design for your small grocery store, here are some tips to make it look bigger. Create four-foot-wide aisles to make it easier for customers to navigate, while also maximizing product display. Also, hang signage along the aisles to draw the eye and add visual appeal. Consider creating alcoves to keep customers separate from each other and to maximize product display. These ideas will help you create a more appealing store, and make your customers happy with their visit.
Four-foot-wide aisles prevent customers from bumping into one another
Having a four-foot-wide aisle is a great way to ensure that customers do not bump into one another. Social distancing makes you feel more comfortable shopping in stores. According to a study, 62.2% of consumers in North America feel more comfortable in a store if the aisles are four feet wide. In addition, a store that sells multiple types of items may benefit from a layout that gives customers room to roam the entire space without bumping into other shoppers.
Four-foot-wide aisles maximize product display
When choosing aisles for your small grocery store, consider how much space you need between shelving and racking. Additionally, consider the amount of space needed between people and carts. When calculating the optimal aisle width, choose one that accommodates two people at a time. In addition, make sure aisle spacing is sufficient to accommodate two grocery shopping carts. The width of aisles is a crucial aspect of product display.
Hanging aisle signage draws the eye
A unique way to draw the attention of shoppers is through hanging aisle signage. These displays can be as simple as business signs, to large and intricate displays that can advertise a specific product. They can also include any of the elements found in retail displays. Here are some examples of how to hang aisle signage to draw attention to your small grocery store.
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Listed below are some of the best options:
Creating alcoves
Creating alcoves can be as simple as adding built-in cabinetry or floating shelves to the store. Use shelving to display books, magazines, artwork, or other items that are interesting to shoppers. The alcove can be used as a quiet reading nook, or with comfy seating to offer additional zoning. Think about the lighting and power points in the alcove as well as its purpose.
Bright colors
Using bright colors in a small grocery store can give the place an energetic feel. However, it is important to avoid making the space too busy or overbearing. Although bright colors can make a place look cheerful, they can also be an eye sore. A nice example is the bright turquoise paint used in a built-in shelf. This color scheme is very striking and provides high contrast which allows the items on display to shine. Other elements in the store should be used to add color harmony, contrast, and visual interest.
Grid layout maximizes product display
In a small grocery store, a grid layout allows the most effective display of products. While this layout is not the most aesthetically pleasing, it’s useful for predicting traffic flow and putting promotional displays where shoppers will see them. This layout is also ideal for long, narrow stores. Like any other design, a grid layout has its advantages and disadvantages. Read on to discover the benefits and disadvantages of this layout.
Produce merchandising
One of the most common mistakes when it comes to produce merchandising in small grocery stores is having crowded isles. This can confuse shoppers and can result in them making unintentional purchases. In order to avoid this, organize similar produce together, for example, root vegetables with other root vegetables. When choosing store layout, remember that the flow of the store is just as important as the produce department.
Creating zones
Create different zones for your shoppers. A decompression zone is a critical area because shoppers tend to bypass items that are in the decompression zone. Fixtures in this area are usually similar in design, which causes shoppers to quickly skim past items. Creating a speed bump can prevent shoppers from getting in the decompression zone by blocking foot traffic. Here are some zones to consider when creating your small grocery store layout: